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INTELLECTUAL PROPERTY AND COMPLEX LITIGATION Pictured (l to r): Heather Manwaring Sterling Brennan Jim Lunberg Larry Laycock

“It’s exciting to be at the forefront of new technology. We get to play with new toys every day!” laughs Gilmore. “We have the background capacity to understand these new technologies, but at the same time, there is always an element of novelty in our work. We have to learn quickly from the inventors in order to strategize how to best protect their inventions.”

Fostering Client Success

Superior Service Meets Exceptional Value in Intellectual Property Law For the 30-plus attorneys of Maschoff Brennan, intellectual property (IP) law isn’t just a profession—it’s a passion. Maschoff Brennan Laycock Gilmore Israelsen & Wright PLLC

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ormed in 2011, Maschoff Brennan started with a small yet stellar group of just eight prosecution attorneys. By 2014, the firm had added a full litigation team and roughly a dozen more patent attorneys—effectively quadrupling the firm’s size in less than three years. How to explain this notable expansion? Patent attorney and founding shareholder Rick Gilmore answers simply: “Our growth is client-driven. We do exceptional, quality work, so our firm continues to thrive.” “Our team is comprised of very talented people,” adds patent attorney and founding shareholder Burns Israelsen, “which means other talented people are eager to join us.” The dual presence of prosecution and

litigation attorneys is also an enormous asset, notes litigation attorney and founding shareholder Sterling Brennan: “The most successful IP practices have a combination of prosecution and litigation services because clients benefit from the synergy between both sides.”

In-Depth Industry Knowledge Intellectual property practice is a unique intersection of technology and law. As such, the all-star players of Maschoff Brennan come to the plate with backgrounds in chemistry, physics, mathematics, electrical engineering, mechanical engineering, computer science and biology—giving clients access to virtually any expertise needed for their particular product.

U.S.NEWS & WORLD REPORT “BEST LAW FIRMS”: RANKED TIER 1 IN PATENT LAW 2013, 2014 INTELLECTUAL ASSET MANAGEMENT MAGAZINE: RANKED AS ONE OF THE IAM PATENT 1000 LEADING IP FIRMS 2013, 2014 STERLING BRENNAN RECOGNIZED BY CALIFORNIA LAWYER AS AN IP LAWYER OF THE YEAR 2012 FOR SUCCESSFUL REPRESENTATION OF NOVELL® IN DEFENDING COPYRIGHT OWNERSHIP OF THE UNIX® OPERATING SYSTEM

PARK CITY, UT

SALT LAKE CITY, UT

IRVINE, CA

from a coastal law firm,” says Maschoff. “We deliver big-firm perspective and experience within a smaller-firm environment.” “It’s especially unique to have such a deep bench of litigation expertise,” adds Brennan. “Our litigators have real, in-depth experience in a number of significant trials.” The firm’s relatively small size facilitates collaboration among attorneys. Rather than operating in vacuums, colleagues can tap each other’s expertise in a collective effort to deliver the best service possible. Client s a lso rec eive a ra re le vel of individualized attention that is hard to achieve with larger firms. “Because we’re less encumbered by big-firm bureaucracy, we have the flexibility to provide a more personal touch,” says Maschoff. “We strive to establish and maintain longterm friendships with our clients,” adds Gilmore. “We’re involved in their lives; it’s not uncommon to be invited to their kids’ weddings.”

M a sc hof f Bren n a n ser ve s a 1389 Center Dr. 201 South Main 20 Pacifica Suite 300 St. Suite 600 Suite 1130 wide spectrum of clients: “From backyard inventors to industry leaders,” says Israelsen. Many hail from Silicon manufacturer ICON Health & Fitness, Valley as venture-backed tech startups, though information and communication technology the attorneys are also notorious for jet-setting company Fujitsu® Ltd. and medical device around the world to meet with prominent global provider Varian Medical Systems.® clients. In between visits, robust technological The firm represents clients in district platforms keep client communication seamless courts throughout the country. This past and efficient. year, the firm served as lead counsel before It’s particularly rewarding, shareholders the U.S. Supreme Court in Octane Fitness v. Cultivating Culture agree, to work alongside inventors as they Icon Health and Fitness, a case that involved Though supremely quality work is the firm’s grow. “A prime example is Finisar,® the world’s “groundbreaking developments in patent law,” top priority, the attorneys also place a strong largest supplier of optical communication says Israelsen. “That’s a very unusual honor emphasis on creating an enjoyable company components and subsystems,” says patent for a 30-attorney firm.” culture—both for clients and for employees. attorney and founding shareholder Eric “We try to make it a good place to work,” Maschoff. “We’ve been affiliated with them Delivering Value says Israelsen. “We have very low turnover since they had just a few patents, and now With locations in the stunning landscapes of because people are happy here.” they have one of the largest portfolios in the Park City, UT; Salt Lake City, UT; and Irvine, “I’m proud of this place,” concludes industry with over 2,000 patents.” CA, Maschoff Brennan harbors the unique cost Maschoff. “We’re not just nerdy patent Other notable clients include Liftetime® advantage of being a non-coastal practice— law yers; we’re a lso sk iers, hikers a nd Products, the world’s leading manufacturer savings that are then passed on to clients. mountain bikers. We like to think we’re of polyethylene folding tables, chairs and “We offer a great value for excellent services actually interesting people to work with, and residential basketball hoops, fitness equipment at billing rates that you normally wouldn’t get that’s something clients appreciate.” Pictured (l to r): Rachel Jacques; Eric Maschoff; C.J. Veverka; L. Rex Sears, PhD; Kirk Harris; Jonathan Benns, PhD