WHAT`S INCLUDED IN THIS E BOOK

March 1, 2018 | Author: Anonymous | Category: N/A
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WHAT’S INCLUDED IN THIS E BOOK: 1. Why Soft? Why now? 2. Introduction to the Caress Collection 3. Color and softness inspired by nature 4. Care and Maintenance (Vacuum segments) 5. Display 6. Benefits for the consumers and RSAs 7. National Advertising (see the commercials) 8. In store support material: Consumer Brochure, Warranty Brochure, Closing kit

A SOFT REVOLUTION!

It’s here! And it’s big. Consumers have demonstrated they want soft and we are ready to deliver!

WHY SOFT? AND WHY NOW? The demand from consumers is THERE! We’ve seen sales on our own softer products skyrocket over the past 24 months nationwide prompting our design teams and innovative thought leaders to push the envelope creating our softest collection of carpet….ever!

INTRODUCING CARESS BY SHAW FLOORS

Softness and color inspired by nature. Shaw’s design team searched the world over for color and softness noting global trends in both that influenced the development of this collection. This collection is home to: • State-of -the -art fiber technology that merges softness and fashion. • A bank of 50 colors inspired by mother natures flawless color palette • 27 gorgeous styles

A BREAK THROUGH IN SOFT FIBER TECHNOLOGY

Caress by Shaw Floors achieves an ideal balance of softness, resiliency and durability. Products in this collection undergo rigorous testing to ensure that performance lives up to the promise. Proper care and maintenance for Caress products is required. Because the fibers are so soft and plush, the total surface density is much higher this translates into a more complete seal for the vacuum head, increasing suction on the face of the carpet, so consumers will need to choose a vacuum wisely. We have tested most vacuums sold in North America today and have compiled a complete list of recommendations in our our Caress Care and Maintenance guide. This will be auto shipped to your location as soon as possible. There is also a DVD loop available on proper care and maintenance should anyone want a copy for their store.

A carpet’s at tractive appe arance can be extended by easily the type of care and main to it over its tenance given lifetime.Vacu uming is an of regular ca essential type re for carpet s, and should frequently en be done ough to redu ce dirt accu Most dirt, ev mulation. en dust, is in the form of and these pa hard particl es, rticles them selves are sh minerals that arp, hard abrade the soft fibers w to remain in hen allowed the carpet. H ow frequen vacuum depe tly you shou nds on the ld amount of fo household so ot traffic an il to which yo d ur carpet is ex more use m posed; eans more fre quent vacuum ing. What kind of vacuum clean er should you Given the w use? ide variety of fiber types an constructio d carpet ns offered to day, a vacuum suitable for that is some carpet s might not choice for ot be a good hers. Proper matching of with the carp the vacuum et is as muc h a factor in your carpet the care of as it is with the perform vacuuming op ance of the eration. A go od vacuum simple and ef will be both fortless in op eration, and enough to ha also gentle ndle the ultr a-soft fibers in Caress by Sh aw products .

SHOULD I REALLY SELL A PRODUCT JUST BECAUSE IT’S SOFT? YES. It benefits everybody!

Benefit to you (the Retail Sales Associate)

Benefit to the consumer

Special incentives throughout the year tied to our Caress Collection. For example, During the Spring Sale RSAs have a chance to earn upto 5000 bonus point through shawcts.com.

Up to $500 off their next purchase of Caress Carpet, plus a up to $500 offer for their friends and family.

Nationally advertised products where top prospects are watching! ( HGTV, DIY network, food network and travel channel to name a few)

Color and softness inspired by nature colors and styles that will make their home even warmer and more inviting.

SOFT and gorgeous products they will LOVE!

All carpets included in the Caress collection are enhanced with Shaw’s patented R2X stain and soil resistance system so they can relax knowing if there is a spill, their carpet will repel the liquid giving them time to clean it up.

Product that speaks for itself: Tell her to run her hands through the top swatch and she’ll be 90% sold!

The Caress collection includes softbac® which makes her carpet feel even better under foot All products included in the Caress collection are cradle-to-cradle™ certified meaning they are designed to be recycled again and again so they can feel good knowing they made a good decision for our planet.

NATIONAL ADVERTISING

Did you say national advertising about a collection not a promotion???? YES All the softness you love, now in your carpet. Of course we wrapped our Spring promotion around Caress too.

IN STORE SUPPORT MATERIAL

You will soon receive a package loaded with consumer facing material. Including: • 1 pack of 24 consumer brochures • 2 packs of 24 closing kits that include a coupon voucher good toward next purchase, a friends and family coupon, our care and maintenance vacuum brochure • 2 packs of 24 Caress Warranty brochures (shipping separately)

Care Guide & Warranty Information

A ddAdd t het he s o f st onef tsne s and s o pshi t ioa nt ion y o uy ol ouvel o ve s s and o ps ht iisc at ic wi t hwiflt ho oflroi ng ns pi ns i repdi re b yd nat u re’s f l a wf llae w s sl ecsosl or t t lee.t t e o r iing b y nat u re’s c olpa or l epa

Consumer Brochure

caressbyshaw.com

ENVELOPE

Closing Kit

Care Guide & Warranty Brochure

CONSUMER BROCHURE

A ddAdd t het he s o f sof t n etsns eas ns da ns od ph is t ic t ion y o uy ol ouvel o ve s oph isat ic a t ion wi t hwiflt ho oflroi ng i ns p ire d b y n a t u re’s f l a w l e s s t t lee.t t e o r i ng i n s pire d b y n a t u re’s f l a w l ecsols or c o lpa or l epa

All th e so f tn ess y o u lo ve...

CONSUMER BROCHURE CONT.

...N ow in you r car pet

I N S P I R E D BY N AT U R E Mother Nature has showered the earth with brilliant colors in a myriad of tones, tints and hues. T he beauty of her color palette is all around us, f rom the Amalf i coast and Mediterranean waterscapes to the landscapes of the Swiss Alps and Western Painted Desert. Her paintbrush has dressed the stage for our memories since the dawn of time.

CONSUMER BROCHURE CONT.

CONSUMER BROCHURE CONT.

5 0 C O L O R S F R O M N AT U R E ’ S M O S T T R E A S U R E D CO LO R PA L E T T E S

De s igners for centu ri es h av e long been

li ne. You’ll f i nd a ri ch vari ety of 50

s tirre d to create sp aces th at feel natu ral

sh ades of feri ng essenti al neu trals,

and ev oke emoti on based on colorati ons

atmosp h eri c blu es, verdant greens, qu i et

found i n natu re f rom all ov er th e world.

gray s and earth y browns. Mi mi cki ng

Tim e l ess, and alway s beau ti f u l, natu re’s

natu re’s f lawless p alette, th e color li ne

pal e tte h as i nsp i red ou r Caress color

i s as ench anti ng as i t i s stri ki ng.

T H I S U N I Q U E C O L L E C T I O N W I L L F O R E V E R A LT E R YO U R PERCEPTION OF SOFTNESS UNDERFOOT Trave li ng th e world for i nsp i rati on,

Desi re for sof tness, comfort and warmth

our S haw team h as noted a trend

i s not new bu t i s i nstead ti meless. Ou r

in homes and i nteri or desi gn wh ere

ancestors h av e looked to natu ral f leeces

m ains tay s li ke beddi ng, ru gs and

and f u rs as a standard for sof tness.

f urnitu re are all goi ng “sof t,” u si ng

Li kewi se, we search ed for th e sof test

natural resou rces as materi als. T h i s

natu ral f i bers arou nd th e world as

ins pired a di f ferent way of th i nki ng

i nsp i rati on for Caress, ref lecti ng on

about f loori ng, resu lti ng i n th e creati on

i mages of sh eep , alp acas, rabbi ts and

of our u ltra- sof t Caress p rodu cts.

oth er sof t f u rry creatu res to h elp create th e colors and textu res of th e collecti on.

CONSUMER BROCHURE CONT.

CONSUMER BROCHURE CONT.

CARESS: A COLLECTION FULL OF ASSURANCE F rom color i nsp i rati on th rou gh sof t

textu res. Ch oose y ou r color and sty le

f iber innov ati on, we’v e bu i lt a collecti on

and ask for a take- h ome swatch . You’ll

of produ cts worth y of y ou r h ome, bu t we

be able to color match agai nst oth er

know th at’s not all y ou’re looki ng for.

desi gn elements li ke f u rni tu re, p ai nt and

F l ooring i s an i nvestment th at wi ll be

wall coveri ngs.

the s tag e wh ere y ou r li fe h ap p ens ov er the ne xt few y ears, so y ou def i ni tely w ant to make a good deci si on.

T h e enti re Caress collecti on i s made wi th sof t Anso ® ny lon. For more th an 40 y ears, fami li es ju st li ke y ou rs h ave

The s hop p i ng exp eri ence wi th th e

tru sted carp ets made wi th Anso ny lon

Cares s collecti on i s desi gned to be

to stand u p to th ei r bu sy li festy les. W i th

e as y. In store y ou’ll f i nd 50 colors i n a

more th an 1 bi lli on y ards sold, i t’s a

varie ty of sty les i n vari ou s wei gh ts and

p roven name y ou can tru st.

THE CARESS COLLECTION IS COVERED Ou r Caress Collecti on made wi th sof t

I n addi ti on to of feri ng Sh aw’s p atented

Anso ny lon i s also enh anced wi th Sh aw’s

R2X Stai n and Soi l Resi stance Sy stem,

p atented R2X ® Stai n and Soi l Resi stance

all Anso ny lon p rodu cts are Cradle

Sy stem. T h e R2X sy stem p rov i des total

to Cradle certi f i ed CM , and th e f i ber i s

f i ber coverage and p rotecti on f rom th e

recy clable at th e end of i ts u sef u l li fe.

top to th e bottom of th e y arn to p revent

So y ou can feel good knowi ng y ou are

sp i lls f rom soaki ng i nto th e carp et. T h i s

maki ng a great ch oi ce for y ou r h ome a s

means y ou r carp et i s easi er to clean and

well as th e envi ronment.

wi ll look beau ti f u l longer. C ra d l e to C ra d l e C er tif ied CM is a cer tif ica tion ma r k of M BDC L ifetime Discl a imer : L ifetime w a r ra n ties a re l imited a n d ba sed on t he l ife of th e prod uct. For more d eta il s, pl ea se see w a r ra n ty broch u re a v a il a bl e w h ere prod ucts a re sol d .

CONSUMER BROCHURE CONT.

AN SO N YLO N WARRANTIES INCLUD E: • L ife tim e * s tain and soi l warranti es, i nclu di ng p et stai ns** • 20-ye ar w arrant i es cov eri ng textu re retenti on, abrasi v e w ear, Q ual ity Assu rance, Sof tbac ® B acki ng and a 30-day C us tom er Sati sfacti on Gu arantee — all to e ns ure your s atisfacti on

* A l l A n s o n y l o n w a r ra n t ie s a re n on prora ted , tra n sfera bl e to th e n e w h om e o w n e r s h o u l d y o u ha v e to mov e, a n d l a bor in cl usiv e, s h o u l d t h e w or s t h a ppe n w e’l l pa y rea son a bl e l a bor to h a v e re pl a c e m e n t c a r pe t in s t a l l e d .

Li ke an y

fi ne fa br ic , sp ec ia l ca re an d m ai nt en an ce ar e re qu ir ed fo r pr od uc ts fe at ur ed w it hi n th e C ar es s C ol le ct io n. Se e th e fu ll ca re m ai nt en an an d ce gu id e, in cl ud in g co m pl et e a lis t of re co m m en de va cu um cl d ea ne rs su it ab le fo r co lle ct io th is n, on ca re ss by sh aw .c om

* * Pe t u r in e in c l u d e d . A l l o t h e r pet sta in s excl ud ed .

AFTER-PURCHASE SUPPORT As y ou make th i s i nvestment i n y ou r

a 97% su ccess rate wi th solv i ng stai n

h ome, y ou can be assu red th at we wi ll

and soi l related p roblems on th e f i rst

be th ere th rou gh every p h ase of y ou r

call. T h i s serv i ce i s p rovi ded f ree of

f loori ng exp eri ence.

ch arge i n both Engli sh and S p ani sh .

T h e Caress Care li ne i s av ai lable by p h one at 80 0 .441.7429 or on caressby sh aw.com.

I n addi ti on, y ou can search h u ndreds of sp i lls and stai ns onli ne at sh awf loors.com/stai ncenter or download ou r i Ph one ap p th rou gh th e

O f feri ng a qu i ck resp onse i n emergency

ap p store and alway s h ave sp ot remov a l

si tu ati ons, carp et care tech ni ci ans boast

i nstru cti ons at y ou r f i ngerti p s.

CONSUMER BROCHURE CONT.

Made in USA

caressbyshaw.com | 800.441.7429

CARE AND MAINTENANCE BROCHURE

What is unique about Caress by Shaw that requires special vacuuming considerations? Caress by Shaw fibers are the latest in advanced extrusion technology that make these extraordinarily soft carpets possible. Because the fibers are so soft and plush, the total surface density is much higher. This density translates to a more complete seal for a vacuum cleaner head, increasing suction at the point of contact with the carpet surface. The farther the vacuum head sinks into the carpet, the greater the suction and difficulty in maneuvering the machine. The ultra-soft fibers of Caress by Shaw also require a gentler cleaning action so as to avoid unnecessary wear. Be aware that some vacuums have overly aggressive action which may damage the surface of your carpet.

CA RE A ND MAI N TEN AN C E RE CO M MEN DATI O N S

A carpet’s att ractive appear ance can be extended by easily the type of care and ma to it over its intenance giv lifetime.Vacu en uming is an of regular car essential typ e for carpets, e and should frequently en be done ough to red uce dirt acc Most dirt, eve um ula tion. n dust, is in the form of and these pa hard particle rticles thems s, elves are sha minerals tha rp, hard t abrade the soft fibers wh to remain in en allowed the carpet. Ho w frequently vacuum depe you should nds on the amount of foo household so t traffic and il to which yo ur carpet is more use me ex posed; ans more fre quent vacuu ming. What kind of vacuum clean er should yo Given the wi u use? de variety of fiber types an constructio d carpet ns offered tod ay, a vacuum suitable for tha t is some carpe ts might not choice for oth be a good ers. Proper matching of with the car the vac uum pet is as mu ch a factor your carpet in the care of as it is with the pe rfo vacuuming op rmance of the eration. A go od vacuum simple and eff will be both ortless in op eration, and enough to ha also gentle ndle the ult ra-soft fibers in Caress by Sh aw products .

What makes a vacuum a good fit for Caress by Shaw carpet?

The Panasonic MC-CG523, pictured above, features an adjustable height selector, located on the cleaning head.

The Oreck Magnesium features a high and low speed selector on the power switch.

Through extensive research and testing, Shaw has determined the factors identifying vacuum cleaners that work most effectively on these luxurious, plush carpets. These vacuums share a number of the following characteristics: Adjustable height brush roll: A manual height adjustment allows the user to accurately set the height of the brushing action to the proper level for both better cleaning and mobility. Light weight: A lighter weight vacuum will exert less weight in hand, will not sink as deeply into the carpet’s surface, and will thus be easier to maneuver. Adequate wheel size: A large enough wheel size will help the vacuuming head stay at the proper height and not sink into the face fibers. Adjustable motor speed: An adjustable motor will often times lower the speed of the brush roll, allowing both easier operation as well as gentler cleaning on the carpet fibers.

The Oreck Magnesium has extra-large wheels to maintain proper height.

CARE AND MAINTENANCE BROCHURE CONT.

Which vacuum models are recommended by Shaw?

Of course, a quality vacuum cleaner that works effectively on Caress by Shaw styles will only benefit you by extending the life of your carpet by keeping it looking newer, longer. Shaw has compiled a list of recommended vacuum cleaners to fit any budget, and use of such cleaners is highly recommended.

The Oreck Magnesium is an example of an ultra-lightweight vacuum.

Bissell Hoover Dirt Devil (Royal) Electrolux Eureka Kenmore Oreck Panasonic

800-237-7691 800-944-9200 800-321-1134 800-896-9756 800-896-9756 888-536-6673 800-989-3535 800-211-7262

Bissell.com Hoover.com DirtDevil.com smallappliances.ElectroluxUSA.com Eureka.com Kenmore.com Oreck.com Panasonic.com

Manufacturer

Model

Type

Height Adjustment

Bissell

Powerforce 71Y7-W

Upright Bagged

5 Level

Dirt Devil

Windtunnel UD70115

Upright Bagless

5 Level

Lightweight

Many vacuum cleaners perform well on Caress by Shaw products, so it’s possible that you already own such a model. To verify that your vacuum will work well, test it in an inconspicuous area, such as a closet, or on a scrap piece left over from the installation. If the vacuum has any of the features mentioned above, use them as recommended and see if the machine moves easily across the carpet’s surface. Examine the test area carefully to determine if any abrasion of the fibers has occurred. If the vacuum can be maneuvered easily and no abrasive damage is seen, sprinkle some dry dirt or other small pieces of debris and see if they are efficiently removed by your vacuum.



Large Wheels

Will I need to purchase a new vacuum for use on my carpet?

The Hoover Wind Tunnel Max UH70600 features a “Suction Only” mode for optional brush roll control.

Shaw has conducted extensive testing as well as coordinated with vacuum manufacturers to develop a list of appropriate vacuum cleaners for use with Caress by Shaw products. These vacuums have been shown to be easy to use and have proven to be gentle enough in operation for the most luxurious of plush carpets. For more information, contact the Shaw Information Center at 1-800-441-7429. For specific product information, contact the manufacturer directly with the numbers provided below.

Brush roll Control

Optional brush roll control: On loop products, it is recommended to disengage the brush roll action on vacuums with this feature to avoid excessive damage to the fibers. For ultra-high pile carpets, it may also be necessary to disengage the brush roll as the long fibers may entangle in the brush roll, causing damage to both the carpet and the vacuum.

• •

Eureka

Airspeed AS5203A

Upright Bagless

4 Level





Hoover

Nano UH70120

Upright Bagless

Self Adjusting





Bissell

Total Floors Pet 61C5W

Upright Bagless

7 Level

Hoover

Whole House UH71214

Upright Bagless

5 Level

Hoover

Windtunnel Plus UH70205

Upright Bagless

5 Level

Hoover

Windtunnel UH5780-950

Upright Bagless

5 Level

Hoover

Windtunnel UH70120

Upright Bagless

5 Level

Bissell

Healthy Home Vacuum 16N5

Upright Bagless

7 Level





Bissell

Heavy Duty Vacuum 50C9, 93Z6

Upright Bagless

7 Level





Bissell

Lift-Off Multi Cyclonic Vacuum 89Q9, 18Z6

Upright Bagless

7 Level





Bissell

Total Floors Complete 52C2

Upright Bagless

7 Level



















• • •

Hoover

Windtunnel Max UH70600

Upright Bagless

7 Level

Kenmore

Progressive Canister 21514

Canister Bagged

4 Level





Kenmore

Progressive Canister 21614

Canister Bagged

4 Level





Panasonic

MC-CG917 Canister



Canister Bagged

4 Level

Panasonic

MC-UG725

Upright Bagged

Self Adjusting



Electrolux

Precision EL8807A

Upright Bagless

3 Level





Hoover

Canister S3855

Canister Bagless

4 Level





Kenmore

Progressive Canister 21714

Canister Bagged





4 Level





• •

Oreck

Magnesium LW100

Upright Bagged

Floating Head





Oreck

Magnesium RS LW100

Upright Bagged

Floating Head



• •

Oreck

Quest Pro

Canister Bagged

Panasonic

MC-GG523

Upright Bagged

4 Level





Panasonic

MC-UG727

Upright Bagged

Self Adjusting

6 Level





Panasonic

MC-UG729

Upright Bagged

Self Adjusting





shawfloors.com

WARRANTY BROCHURE

TABLE OF CONTENTS Preventive Maintenance

4

Spots & Spills

5

General Stain Removal Instructions

5

Stain Removal & Cleaning Solutions

6

Stain Removal Procedures

Care Guide & Warranty Information

caressbyshaw.com

on your CONGRATULATIONS carpet. purchase of a Shaw Floors ct that du pro a d You have purchase ance, rm rfo pe g promises outstandin ll era ov d an unsurpassed quality, es ris mp co value. Caress™ by Shaw . les sty t a collection of unique carpe l na tio excep Sophisticated design and the er in natural colors come togeth ts that rpe ca t sof creation of ultrace in en eri exp offer the ultimate . ort mf luxury and co

2

7

Professional Cleaning

10

Nominal Changes In Carpet Appearance

11

Caress™ By Shaw Floors Residential Limited Warranties

13

Limitations On Your Shaw Warranties

18

Homeowner Obligations Under The Shaw Warranties

20

How to File a Claim and What Shaw Industries Will Do if You Need Warranty Service

21

Like any fine fabric, Caress by Shaw Floors products require proper care, and this booklet provides guidelines on keeping your carpet looking its best for years to come. Please read these guidelines carefully, particularly in regard to the vacuum instructions, because some types of vacuums can damage certain carpet styles. The care you give your carpet will protect your investment.

3

WARRANTY BROCHURE CONT.

PREVENTIVE MAINTENANCE

SPOTS & SPILLS

STAIN REMOVAL & CLEANING SOLUTIONS

Prevention

Prompt attention to spots and spills is essential. Some spilled materials will stain or discolor carpet if not removed promptly. Other spills can leave a sticky residue that may result in increased soiling if not removed.

Spot removers:

Keep the dirt/soil out. Use walk-off mats at entrances and other areas to keep outside dirt and moisture from being tracked onto the carpet. Clean mats frequently. Keep your sidewalks and entrances free of excessive dirt.

Vacuum frequently The best way to reduce dirt accumulation and prolong the life of your carpet is to vacuum regularly. Most dirt, even dust, is in the form of hard particles. When left in the carpet, these gritty, sharp particles abrade the pile as effectively as sandpaper. How frequently should you vacuum and what kind of vacuum cleaner should you use? The frequency depends on the amount of foot traffic and household soil to which your carpet is exposed; more use means more frequent vacuuming. Be aware that some vacuums have overly aggressive action which may damage the surface of your carpet. An inexpensive, less efficient vacuum can remove surface dirt but will not effectively remove the hidden particles embedded in the pile.

Special Note On Vacuum Selection for Caress by Shaw Floors Carpets: Most vacuums are not designed to work perfectly with all types of carpet. Caress by Shaw Floors luxurious, soft products require a vacuum that can be easily maneuvered across the thick surface. The operation of certain types of vacuums is impeded by the plush, ultra-soft surface, and the machine cannot be easily pushed across the carpet. See our booklet, “Caress by Shaw Floors — Care and Maintenance Recommendations,” for detailed information on vacuum characteristics and a list of recommended vacuum models.

4

Shaw’s R2X® Stain & Soil Remover is recommended for all types of spot cleaning and is available from your floor covering retailer or through shawfloors.com. It is approved under the Carpet and Rug Institute’s (CRI) Seal of Approval certification. Additional cleaning products in the CRI certification program are listed at www.carpet-rug.org. Do not use any household cleaners other than those listed in this program, since many household products contain chemicals that may permanently damage your carpet.

GENERAL STAIN REMOVAL INSTRUCTIONS No carpet is stain proof, although many are stain resistant, which allows time for removal.

Scrape: Remove as much of food spills as

possible by scraping gently with a spoon or dull knife.

If one of the recommended products is not readily available you may use the guidelines below:

Cleaning solutions: Detergent: Mix 1/4 teaspoon clear hand dish-washing detergent with one cup warm, not hot, water. Use a clear, nonbleach liquid dishwashing detergent such as Dawn, Joy, or clear Ivory.

Absorb: Absorb wet spills as quickly as

possible by blotting repeatedly with white paper or cloth towels.

Blot: Always blot; never rub or scrub abrasively, as a fuzzy area may result. When blotting, work from the outer edge in toward the center of the spot to avoid spreading the spill.

Hydrogen Peroxide/Ammonia:

Mix 1/2 cup hydrogen peroxide (3% solution available in drug stores) with one teaspoon undiluted, unscented, clear (nonsudsy) household ammonia. Use within two hours of mixing.

Rinse: Always follow up with water

to remove detergent residue that may become sticky and cause rapid resoiling.

Vinegar: 1 part white vinegar to one part water.

Weight: Remove remaining moisture by

Ammonia: One tablespoon to one

placing several layers of white towels over the spot and weigh them down with a heavy object that will not transfer color, such as a plastic jug of water.

5

cup water.

Solvent: Liquid, non-oily, non-caustic type sold for spot removal from garments. Use products for grease, oil, and tar removal such as Carbona and Afta. Do not apply directly to carpet to prevent carpet damage. (See Procedure A)

6

WARRANTY BROCHURE CONT.

STAIN REMOVAL PROCEDURES

STAIN REMOVAL PROCEDURES

The following chart lists the most common household stains and the procedure used to remove them. If using more than one procedure, allow to dry in-between.

Procedure A: Apply solvent to dry towel/cloth. Blot, don’t rub. Repeat application as above. Blot, don’t rub. Follow with Procedure B.

Stain

Procedure

Procedure B: Scrape or blot up excess spill. Apply

Beer

B

Ink-India, Marking Pen

Berries

M

Kool-Aid

Blood

M

Lemonade

Butter

A

Makeup

Candle Wax

Procedure A, M M M A, B

Mayonnaise

B

Candy (sugar)

B

Mercurochrome

M

Catsup

M

Merthiolate

M

Chewing Gum

O, A

Stain

(continued)

Milk

B

Chocolate

B

Mixed Drinks (liquors)

M

Chalk

P

Mud (dried)

P, B

Mustard

M

Coffee

G, A

M A, B

Nail Polish

L

Crayon

A, B

Paint-Latex

B

Dirt or Clay

P, B

Paint-Oil

A

Dyes (Blue, Black, etc.)

M

Pet Food

M

Excrement

B

Shoe Polish

A, M

Fruit Juice/Drinks

M

Soft Drinks

M

Furniture Polish

A

Tar

A

A, B

Tea

M

Procedure L: Apply solvent remover (non-oily

Grease-Auto

A

Urine

D, M

Glue-White

B

Vomit

B, M

Glue-Hobby

A, L

Wine

B, M

Unknown

A, B

Ice Cream

B

Ink-Ball Point Pen

A

Procedure D: Scrape or blot up excess spill. Apply detergent (see “Cleaning Solutions”), use damp towel. Blot, don’t rub. Apply ammonia (see “Cleaning Solutions”), use damp towel. Blot, don’t rub. Apply white vinegar (undiluted), only after stain is removed. Apply water rinse with a damp towel. Blot; finish with weighted pad of towels. Procedure G: Scrape or blot up excess spill. Freeze with ice cubes. Shatter with blunt object such as back of spoon. Remove chips before they melt.

Cooking Oil

Grease-Food

detergent (see “Cleaning Solutions”), use damp towel. Blot, don’t rub. Apply water with damp towel. Blot; finish with weighted pad of towels.

The stain removal procedures recommended here are provided to assist in maintaining your carpet and reflect the best information available. Remember, no carpet is stain proof.

WARNING: Certain products found in most homes can cause irreparable damage to your carpet. Bleaches, tile cleaners, mildew removers, oven cleaners, drain openers, pesticides, and some plant foods can have strong chemicals which discolor or dissolve carpet fibers. Acne medications containing benzoyl peroxide, a very powerful bleach, are capable of permanently damaging your carpet and most other fabrics as well.

acetone type) to a white, cotton towel and apply to spill. Do not saturate carpet. Pick up softened material using a clean, white paper towel, push toward center of the spot (to avoid spreading material). Repeat above, soften and carefully remove a layer of the material each time. Haste may spread the stain and/or damage the carpet. Follow with Procedure B.

Procedure O: Scrape off excess material. Cover

with white cotton towel or brown paper. Lightly apply warm iron to towel or paper until material is absorbed. Be sure towel is large enough to cover the stained area. Never touch the iron directly onto the carpet, as the fiber may melt! Change towel or rotate same towel to a clean area and repeat until all material is absorbed.

Procedure P: Vacuum as much as possible. Loosen

remaining material by tapping with a scrub brush or toothbrush. Tap with brush, do not scrub. Vacuum again. Follow with procedure “B”.

Clean Most Frequently Used Areas More Often The most frequently used areas of your carpet — entrances, doorways, traffic lanes, seating areas, etc. will collect dirt much faster than other areas. By cleaning these areas when they first show signs of soiling you can prevent the dirt from spreading to the rest of the carpeted areas of the house.

Procedure M: Apply detergent solution (see

“Cleaning Solutions”) to white towel, leave 3-5 minutes. Blot, don’t rub. If stain is removed, finish with a water rinse, then blot, then apply a pad of weighted paper towels. If stain is not removed, continue as follows: Apply hydrogen peroxide solution (see “Cleaning Solutions”), let stand 2-3 hours under a weighted sheet of plastic wrap. Repeat application of hydrogen peroxide and allow to dry until removal is complete. Apply white vinegar only after stain is removed. Apply water with damp towel. Blot and dry with weighted pad of paper towels.

Reminder: Always follow up with water to remove

detergent residue that may become sticky and cause rapid resoiling. 7

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WARRANTY BROCHURE CONT.

PROFESSIONAL CLEANING

NOMINAL CHANGES IN CARPET APPEARANCE

NOMINAL CHANGES IN CARPET APPEARANCE (continued)

Periodic professional cleaning of the overall carpet is highly recommended. The frequency of overall cleaning may vary depending on the level and type of traffic and the conditions to which your carpet is exposed. This may range from as little as 6 months to 24 months between cleanings. Your carpet should be properly cleaned at least once every 24 months to maintain its appearance and useful life.

Shading/Vacuum Cleaner Marks

Crushing

Shading is normal in luxurious, cut pile carpet constructions, such as velvets or saxonies. This visual effect is a result of light reflecting differently from the tips of the carpet tufts versus the sides of the tufts. It is an aesthetic quality built into the carpet design and not considered a defect.

Shaw recommends only hot water extraction, utilizing carpet cleaning products, equipment, and systems certified through the Carpet and Rug Institute’s Seal of Approval Program. These products are listed at www.carpet-rug.org. Warning: Non-approved cleaning products and topical treatments, applied by you or by a professional carpet cleaner, may result in damage to your carpet that will not be covered by your warranty.

Seams

Crushing is the compression of the carpet tufts. Heavy foot traffic and furniture indentations can crush the surface pile of the carpet. Use a vacuum with a beater bar unit and/or your fingers to lift and groom the pile. It may take several days for the pile to “recover” or fill in. To minimize crushing, select a dense, low pile carpet construction with tightly twisted tufts.

Shaw recommends that professional service be performed by an IICRC certified firm. Locate a professional cleaner through the Institute of Inspection, Cleaning and Restoration Certification (IICRC) at 1-800-835-4624 or www.iicrc.org. Cleaning by other professional services may result in damage that will not be covered by your warranty.

Do-it-yourself systems If you decide to rent a steam cleaning machine and do it yourself, remember recommended carpet cleaning equipment and cleaning products should have certification in the CRI Seal of Approval Programs (www.carpet-rug.org).

Matting

Reputable carpet stores use qualified installers who know how to minimize the appearance of seams. Seams may be slightly more apparent with a loop pile carpet than with a cut pile carpet.

Matting is the physical entanglement of the fibers on the surface of the carpet. Many factors can contribute to matting. For example, tip bloom, foreign (abrasive) material, residue from spills, or unrinsed carpet shampoos can result in fiber entanglement and matting. Runners or walk-off mats can rub the surface pile of your carpet and promote untwisting of the tufts and also accelerate “matting”. Proper maintenance is the key to reducing matting problems. Remember to vacuum regularly!

Footprints Most deep, cut pile carpets will show shoe or foot impressions. If you find this objectionable, a low pile carpet with a denser construction can help minimize this condition. Textured saxonies and frieze constructions are ideal for minimizing the appearance of footprints.

Indentations Shift the location of furniture from time to time. Brush the dented area or use a grooming tool or fork to gently loosen or stand the crushed tufts upward. Holding a steam iron several inches above the carpet surface, steam the indented area lightly and brush the tufts upward with your fingertips. Do not let the iron touch the carpet!

Tip Bloom Over time, day-to-day foot-traffic can cause the tips of cut pile carpet tufts to untwist and splay open, or “bloom”. This is a normal occurrence. Look for carpet styles with dense pile and tightly twisted tufts to minimize the likelihood of excessive tip bloom.

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WARRANTY BROCHURE CONT.

CARESS™ BY SHAW FLOORS RESIDENTIAL LIMITED WARRANTIES The following details the residential limited warranties issued by Shaw Industries, Inc. (“Shaw”) for all Caress™ by Shaw Anso® residential carpets.

A. Who is covered: These warranties protect you, the original purchaser, if you have purchased a Caress by Shaw Floors carpet for your own residential use in an owner-occupied residence. These warranties are transferable providing both parties can supply proof of purchase and proof of proper maintenance.

CARESS™ BY SHAW FLOORTS RESIDENTIAL LIMITED WARRANTIES (continued)

Exclusions This warranty excludes any urine stain other than pet. Pet feces and vomit are excluded. Odor resulting from the covered pet urine stain is excluded. Wicking may occur requiring the pet urine area to be cleaned more than once. If above-mentioned stains are saturated and result in wicking, these stains will release with additional re-cleaning. Wicking is defined as a reappearance of previously cleaned stains due to liquid remaining in carpet backing or padding. Cleaning of the affected area should begin immediately upon discovery. The more time that elapses before removal, the more difficult a stain will be to remove.

B. What these residential limited warranties cover: Subject to Shaw’s General Warranty Terms and Conditions, the following outlines the warranty coverage of your Caress by Shaw Floors residential limited warranties. All Caress by Shaw Floors warranties are non-prorated and include reasonable labor for installation.

1. Limited Lifetime Stain Warranty Shaw warrants that your Caress by Shaw Floors carpet will remain stain resistant to most household food and beverage substances from the date of the original installation in an owner-occupied residence in a proper indoor installation for as long as you own your carpet. Caress by Shaw Floors carpets are treated with Shaw’s R2X® Stain and Soil Resistance for enhanced protection. This warranty coverage runs from the date your carpet is installed for as long as you own it.

Exclusions This Limited Lifetime Stain Warranty specifically excludes stains from substances such as bleaches, caustic chemicals, insecticides, paints, shoe polish, lipstick, plant food, iodine, very strong dyes, acids, feces, oil-based substances, and vomit.

2. Limited Lifetime Pet Urine Stain Warranty Shaw warrants that your Caress by Shaw Floors carpet will resist staining caused by pet urine stains. Stain resistance means the ability of your carpet pile to resist (i.e., minimize or withstand) permanent stains for as long as you own your carpet. 13

PLEASE NOTE: NO CARPET IS ABSOLUTELY STAIN PROOF. While your Shaw carpet is inherently stain resistant, some staining may still occur, especially over time and in high-traffic areas. These carpets will enhance your ability to clean up stains, not prevent stains. Depending on the type of substance causing the stain, removal may require substantial repeated cleanings, and some stains may not be removable. Shaw may, at its sole option, elect to have the affected area of the carpet cleaned professionally.

3. Limited Lifetime Soil Warranty Shaw warrants that Caress by Shaw Floors carpets will resist soiling by most common household soil. If you properly maintain your carpet, soil will clean up more thoroughly, and less residue will remain on your carpet. This warranty coverage runs from the date your carpet is installed for as long as you own it. Soil resistance means the ability of your carpet to resist (i.e. minimize or withstand) retention of the common dry dirt normally associated with carpet. Keep in mind, light-colored carpets will show soiling more than darker colors and will require more frequent maintenance to retain their appearance. These warranties also specifically exclude: any carpet which has been treated after installation with any silicone-based anti-soil treatments; any carpet in any nonresidential use; any carpet subjected to abnormal abuse; any carpet exposed to very hot substances or other abusive conditions; damage due to the 14

application of improper cleaning agents; deterioration in appearance not related to staining of pile fibers. Failure to follow recommended carpet care and cleaning instructions described in this booklet may result in damage to your carpet that will not be covered by your warranty. Cleaning of the affected area should begin immediately upon discovery. The more time that elapses before removal, the more difficult a stain will be to remove.

4. Limited 20-Year Texture Retention Warranty Shaw warrants that your Caress by Shaw Floors carpet will not exhibit significant twist loss or loss of texture from foot traffic for a period of twenty (20) years when used in an owner-occupied residence in a proper indoor installation. Proper installation requires use of a suitable pad meeting FHA/HUD requirements, following the Carpet & Rug Institute Installation Standard effective October 1, 2009. (Note: Shaw Industries recommends a pad with a maximum thickness of 7/16 for optimum performance.) Consult your retailer for details.

Exclusions Carpet installed outdoors or in areas subject to other than ordinary shoe traffic is excluded from this warranty. Carpet installed on stairs is also excluded from this warranty. Crushing caused by furniture, including impressions left by legs of furniture, is not covered by this warranty. (NOTE: The texture of any carpet will change to some degree in heavy traffic areas. Such conditions constitute normal wear and tear and are not covered by this warranty, which is intended to protect you from excessive appearance change.)

5. Limited 20-Year Abrasive Wear Warranty Shaw warrants that the surface pile of your Caress by Shaw Floors carpet will not abrasively wear away by more than 10% in any area of the carpet for a period of twenty (20) years when used in an owneroccupied residence in a proper indoor installation. Proper installation requires use of a suitable pad meeting FHA/HUD requirements, following the Carpet & Rug Institute Installation Standard effective 15

WARRANTY BROCHURE CONT.

CARESS™ BY SHAW FLOORS RESIDENTIAL LIMITED WARRANTIES

LIMITATIONS ON YOUR SHAW WARRANTIES

(continued)

October 1, 2009. (Note: Shaw Industries recommends a pad with a maximum thickness of 7/16 for optimum performance.) Consult your retailer for details. Abrasive wear means fiber loss, and not changes in appearance such as crushing or matting.

Exclusions Carpet installed outdoors or in areas subject to other than ordinary shoe traffic is excluded from this warranty. Carpet installed on stairs is also excluded from this warranty. Crushing caused by furniture, including impressions left by legs of furniture, is not covered by this warranty.

6. Limited 20-Year Quality Assurance Warranty This warranty covers manufacturing defects that could occur in any Caress by Shaw Floors carpet for a period of twenty (20) years when used in an owneroccupied residence in a proper indoor installation. By manufacturing defect we mean any defect in material or workmanship.

First quality products: Warranties are not

7. Limited 20-Year SoftBac® Platinum Warranty Shaw warrants that your Caress by Shaw Floors carpet featuring SoftBac Platinum will remain free of wrinkles after installation for a period of twenty (20) years. Carpet must be correctly installed in a proper indoor installation following the Carpet & Rug Institute Installation Standard effective October 1, 2009. Consult your retailer for details.

Exclusions Matting and crushing, or any change in appearance retention, are excluded from this warranty. For the purpose of this warranty, matting is defined as the physical entanglement of the fibers on the surface of the carpet. Crushing is defined as the loss of pile thickness due to foot traffic. Crushing caused by furniture, including impressions left by legs of furniture, is not covered by this warranty.

Improper installation: Improper installation can cause problems with your carpet. To ensure proper installation, your carpet should be installed in accordance with the Carpet & Rug Institute Installation Standard effective October 1, 2009. Consult your floor covering retailer for details. We are not responsible for any defects caused by improper installation. Examples are wrinkling due to insufficient stretch, loss of tufts due to improper seaming, and/or damage to the backing system. Improper maintenance or inadequate care: Your

carpet requires routine maintenance. Please follow the recommendations described in this booklet. We are not responsible for damage to your carpet caused by improper maintenance or inadequate care.

Accidents, abuse, or abnormal wear: Your

Carpet must be correctly installed in a proper indoor installation using a pad that meets FHA/HUD requirements, following the Carpet & Rug Institute Installation Standard effective October 1, 2009. Consult your retailer for details.

Shaw warranties do not cover damage resulting from accidents or abuse such as staining, soiling, burning, flooding, cutting, and damage caused by pets. Staining from common household food and beverage substances is covered under the Shaw stain warranties or similar warranty.

Exclusions Matting and crushing, or any change in appearance retention, are not manufacturing defects and are excluded from this warranty. For the purpose of this warranty, matting is defined as the physical entanglement of the fibers on the surface of the carpet. Crushing is defined as the loss of pile thickness due to foot traffic. Crushing caused by furniture, including impressions left by legs of furniture, is not covered by this warranty.

Pad failure: Deterioration of the padding can cause problems with your carpet. We are not responsible for any defects caused by failure of the carpet pad. Please see the pad manufacturer’s warranty statement for more information. NOTE: Shaw recommends a pad with a thickness of 7/16” or less and minimum 6-lb. density for optimum performance. Firmer, thinner pads generally perform better. Problems with moisture: Your Shaw warranties do not cover problems caused by wetting, flooding, or the persistence of excessive moisture. For immediate assistance, contact a certified water damage restoration specialist. The Institute of Inspection, Cleaning and Restoration Certification (IICRC) maintains a registry of trained, certified specialists: call 1-800-835-4624.

Shaw will not provide credit for labor charges for appearance-related manufacturing defects that should have been detected before or during installation, such as missing tufts, dye spots, tears, loose backing, etc.

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applicable to carpet sold as second quality or used, or carpet sold at discontinued pricing or inventory sold as excess (discounted).

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WARRANTY BROCHURE CONT.

Changes in carpet color: Your Shaw warranties do not cover changes in carpet color resulting from external causes, such as fading due to sunlight or spills of household chemicals and other non-food and nonbeverage substances. Differences from samples: Your Shaw warranties do not cover minor and normal differences between the color of the retail store sample and color of the actual carpet.

HOMEOWNER OBLIGATIONS UNDER THE SHAW WARRANTIES

HOW TO FILE A CLAIM AND WHAT SHAW INDUSTRIES WILL DO IF YOU NEED WARRANTY SERVICE

In order to maintain and protect your coverage under the terms of your Shaw warranties, you must do the following:

If your Caress by Shaw Floors carpet does not perform according to our warranties, Shaw will repair or replace affected areas of your carpet that does not perform according to the respective warranty with comparable carpet. Shaw reserves the right to determine what comparable carpet is. Replacement will be at our cost, including reasonable labor for installation. We will cover only the actual cost of installing your carpet and no costs associated with customizing carpet (i.e., aesthetic inserts, sculpting, borders). Any charges for carpet disposal, new padding, or moving furniture, equipment, etc. are your responsibility. All Caress by Shaw Floors warranties are non-prorated.

1. Keep proof of purchase in the form of a bill, invoice, or statement from your Shaw retailer, showing the price you paid for the carpet, excluding pad and labor. 2. Install your carpet according to the guidelines outlined in the Carpet & Rug Institute Installation Standard effective October 1, 2009.

Replacement of discontinued carpet: If your carpet has been discontinued and replacement is necessary under the terms of your Shaw warranty, Shaw will offer a substitute carpet of comparable quality.

Professional Cleaning: Periodic professional

Geographic locale: These warranties apply only

in the United States and Canada.

Consequential or incidental damages: We exclude and will not pay consequential or incidental damages under these warranties. By this we mean any loss, expense, or damage other than to the carpet itself that may result from a defect in the carpet. Implied warranties: No implied warranties,

including warranties of merchantability and fitness for a particular purpose, extend beyond terms of the written shaw warranties. By implied warranties we mean ones that the law presumes to have been given by the seller even though they aren’t set out in writing.

cleaning of the overall carpet is highly recommended. The frequency of overall cleaning may vary depending on the level and type of traffic and the conditions to which your carpet is exposed. This may range from as little as 6 months to 24 months between cleanings. Your carpet should be properly cleaned at least once every 24 months to maintain its appearance and useful life.

Routine spot removal: Research has shown that many products sold for do-it-yourself spot removal clean poorly and their residues attract soil on the cleaned area rapidly afterward. The Carpet and Rug Institute’s Seal of Approval program tests and certifies products that meet stringent standards and thus clean effectively, without damage to your carpet.

PLEASE NOTE: Shaw reserves the right to repair

the defective area in question if restoration is practical. In such cases, repair will be effected in lieu of carpet replacement, at the sole discretion of Shaw. Shaw will not provide credit for labor charges for appearance-related manufacturing defects that should have been detected before or during installation, such as missing tufts, dye spots, tears, loose backing, etc. Pile distortion or roll crush is a temporary, correctable problem which is not considered a manufacturing defect.

PLEASE NOTE: Some states do not allow the

exclusion or limitation of incidental or consequential damages, or limitations on how long an implied warranty lasts, so the above limitation or exclusion may not apply to you.

YOU HAVE LEGAL RIGHTS UNDER THIS WARRANTY. These warranties give you specific legal rights, and you may also have other rights which vary from state to state. Except for these rights, the remedies provided under these warranties state the limit of Shaw. 19

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WARRANTY BROCHURE CONT.

HOW TO FILE A CLAIM AND WHAT SHAW INDUSTRIES WILL DO IF YOU NEED WARRANTY SERVICE (continued)

Warranty service The Shaw Information Center provides information about proper installation and maintenance of your Shaw carpet. Much of this information is included in this booklet. If you have other questions, please feel free to write or call us. If you think that there is a defect in your carpet that is covered by one of the Shaw warranties, you must notify the Shaw retailer who sold you the carpet. Your retailer will be able to file the claim with Shaw for you. If you are unable to contact your retailer or do not receive satisfaction, write: Shaw Industries Financial Services P.O. Box 40 Mail Drop 026-04 Dalton, GA 30722-0040 Be sure to include a full description of the problem, photos if available, proof of purchase showing the price paid for the carpet excluding pad and labor, and proof of periodic cleaning by hot water extraction.

How to contact the Shaw Information Center 1.800.441.7429 or www.shawfloors.com/customer-care/contact-us

Download our iPhone app through the app store and always have spot removal instructions at your fingertips P.O. Drawer 2128 Dalton, GA 30722-2128 22

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